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GET ACTIONABLE INSIGHTS FROM UNSTRUCTURED DATA: IMPROVE CUSTOMER ENGAGEMENT, INCREASE MARKETING ROI, MAKE THE RIGHT BUSINESS DECISIONS



Drive business value with text analytics:
Identify the goals of text analytics and how to achieve them

Integrate unstructured and structured data:
Get deeper business insights and improve decision-making in your organization

Customer engagement and understanding:
Improve CEM through sentiment analysis and social listening techniques

Create more effective marketing campaigns:
Use text analytics to improve segmentation and targeting

Determine your future strategic direction:
Understand descriptive vs. predictive vs. prescriptive modelling for unstructured data

Analyze your text analytics strategy and its future:
Get a jumpstart on latest and greatest in the world of text

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Speakers

CHECK OUT OUR UNRIVALLED LINE-UP OF TEXT ANALYTICS EXPERTS:

About.com

Mike MacMillan

Vice President, Data & Analytics

McGraw-Hill Education

Alfred Essa

Vice President, Analytics, R&D

Spirit Airlines

Sapana Patel

Senior Director, Business Intelligence

Visa

Ramkumar Ravichandran

Director of Analytics

Lenovo

Mohammed Chaara

Director of Customer Insight Center of Excellence

Mozilla Corporation

Matthew P.T. Ruttley

Manager, Data Science

Viacom

Nikhil Goyal

Senior Manager, Advanced Analytics & Insights

LinkedIn

Chi-Yi Kuan

Director, Business Analytics

LinkedIn

Yongzheng (Tiger) Zhang

Senior Manager, Business Analytics

CMMI Institute

Melanie Mecca

Director, Data Management, Products & Services

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Agenda

What you will learn

Driving Business Value with Text Analytics Identify the goal of text analytics: derive structure from your unstructured data

Improve Customer Engagement and Understanding with Text Analytics Insights Evolve social listening techniques for a deeper understanding and engagement with your customer

Advances in NLP and Sentiment Analysis Derive meaning from imprecise and imperfect natural language

Multi-Lingual Text Analytics in a Global World Discover the key motivation for multilingual text analytics

Using Machine Learning to Analyze Unstructured Data Accurately & Effectively Obtain knowledge of the real science of machine learning and why it gives an essential advantage in achieving business goals

Integrate unstructured and structured data to get deeper business insights Understand how integrating unstructured and structured data can improve decision-making in your organization

Assess the Accuracy Descriptive, Predictive & Prescriptive Text Analyses? Determine which text analyses models are best for your business

Discuss the Future of Text Analytics What’s next for text?

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90%

OF TEXT ANALYTICS SUMMIT ATTENDEES SAID THEY WERE LIKELY OR MORE THAN LIKELY TO RECOMMEND THE SUMMIT TO A FRIEND, COLLEAGUE OR PEER

Who you'll meet

Here's a snapshot of the leading brands that attend:

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Sponsorship

Text Analytics East is proudly Sponsored by:

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